The “Land lords” are taking over the city

Posted by on Mar 9, 2014 in Raquel Du Toit | No Comments

Walking around the various art fairs over the weekend I entertained myself with the shiny pretty objects and large amounts of over priced Prosecco. Because seriously, that’s what you need to do just to survive the insane amount of similar shiny objects  that are differentiated only by location of booth and name of venue. (see bottom for my definition of shiny) However, in the midst of my escape from Scope I stumbled on a stall that stood out. Mainly because it felt like home , Brooklyn, but also because I had just seen this artist last weekend at the Buschwick Beat Night.

The work of Rafael Fuschs stood out, like a soar thumb, and I was happy to see it there; throbbing away despite all the sleek shiny work around it. Rafael doesn’t hold back and makes no apologies. In this series called the “Land Lords” was not only the most controversial studio space at the Bushwick Beat Night ( all my friends HAD to see what the fuss was about) but also the most cutting edge. His merging of images in a collage style talks about the ever changing identity of Brooklyn. The vast array of culture that clashes in the day to day lives are shown with uncomfortable tension and at times questionable stance. The glossy Photoshop technique he uses, gives an element of advertising and a sense that there is more to convey about mass communication and mass media and how they influence the community of these cultures. He stakes in his bio that ” In the realm of art and commerce photography, he puts himself out there, and invites those who see themselves as test makers, to make judgements” . Rafael is not only testing the waters with his provocative imagery but also examining the roles people play within communities , perhaps exposing stereotypes and encouraging others. But with each image you question yourself ,and your role with each image that is in front of you. Thoughts on your own relationship to economy, rent, personal identity and culture becomes all part of the analysis of this work. Rafael Fuchs is originally from Tel Aviv and moved to New York in 1985 after getting his BFA in Bezalel Art Academy in Jerusalem. His has a vast array of work stemming from a humorous yet critical perspective of the world. This includes several videos he has made as well as Saturday night live appearance that on vimeo he calls his ” My 5 minutes of fame “. He also is prolific commercial photographer as well as documentary and several commissioned art pieces. But all in all he enjoys t push those buttons. Perhaps a bit too much at times , but at least they are beings pushed.    After the shock of viewing the work I had to go back and re examine it several times. I love work that makes you question if it’s art.  I love work that makes you want to go back and hate it; but in the end, its just stuck in your head. Repeating that darn tune over and over until it becomes part of you. And that is why his work … works. It was so stuck in my head, that when on the sunny Saturday walking around Scope I smiled. Dragged my Colombian friend over to the booth and said “don’t you just hate this … ” and she smiled and said “wow we just found art. ”

Check out more of his work at Rafael Fuchs for other projects look at www.fuschsprojects.com 56 Bogart St #1E Brooklyn NY 11206

*Shiny – super glam/ really well crafted  but perhaps too well crafted/ Cheesy/ to decorative/  trying to hard to be art/ overproduced/ tacky/ ok you get my point